In a world where the pace of life changes rapidly every day, the meaning of the word 'home' is also evolving. A home is no longer just a place to live; it is a space that allows us to live safely, comfortably, and care for our loved ones every day.

In 2026, "HomePro," a leader in Total Home Solution & Living Experience, is taking a step forward from being a retailer of home products to becoming a "Home Partner" that aims to stand by consumers at every stage of their home life. Under the concept of "Complete Home Solution, Better Living Experience," HomePro seeks to provide comprehensive home care through products, services, and expert advice based on three main pillars: Convenience / Safety / Healthy.

This concept is conveyed through a new TVC titled "Let Us Take Care of Everything Home," inviting Thais to pay attention to everyday matters that may seem ordinary but significantly impact their quality of life. From solutions for all home-related issues and technologies that make home care easier to services from CHANG HomePro that ensure every installation and repair is "convenient, quick, and easier" in real life.

Better Living starts from the most immediate concerns.

Mr. Weerapand Angsumalee, Managing Director of Home Product Center Public Company Limited, or "HomePro," revealed that consumer surveys today show that having a "better life" often starts from the closest thing, which is "home." A home that provides comfort, simplifies life, saves time, offers reliable assistance, and provides solutions that turn daily hassles into manageable tasks, whether it’s about health care at home, family safety, or having tools and services that reduce daily burdens.

From a "place to shop" to a "Home Partner" that truly cares.

“From HomePro's perspective, a better life often begins with solving "home-related challenges." The living conditions of Thais are continuously changing according to lifestyles and family structures. Many people have experienced buying home products only to have to find installers themselves, or some have accumulated small problems at home that become long-term burdens. Therefore, HomePro aims to elevate its role from being seen as a 'place to shop for home products' to becoming a "Home Partner" that provides comprehensive care, including products, services, and expert advice on home matters, to meet every home-related need and enhance the quality of life for every household.”

Three main pillars for Better Living (Convenience / Safety / Healthy)

The key approach for HomePro in 2026 is to drive the role of a "Home Partner" or a comprehensive center for home products and services (Total Home Solution & Living Experience) to become a tangible reality, based on three main pillars that address the real-life needs of consumers every day.

  • Convenience (Easy, Complete, Done): Solutions and services that help make home life less energy-consuming, from smart technologies controlled via applications, such as robotic vacuum cleaners that help maintain order at home and reduce the burden on our loved ones, to entertainment solutions that add little joys to every day, including services from the CHANG HomePro team that make installation/repair/home care convenient, quick, and all in one place.
  • Safety (Safe, Peace of Mind): Safety solutions that allow everyone in the home to live confidently, no matter where they are or what time it is: surveillance cameras that can be viewed in real-time via apps, helping to monitor family members anytime, anywhere, and safety solutions for the elderly designed to make every area in the home—especially bathrooms—safe for everyone to use confidently every day.
  • Healthy (Healthy Home): Innovations that help maintain air and water quality in the home, reducing hygiene concerns and creating a healthy living environment for the long term: air purifiers and water filters, as well as health solutions within the home that ensure every day of living is cleaner, safer, and more comfortable.

These three main pillars are not just categories of products and services but a framework for creating a new standard of home care, ensuring that homes support life rather than become a burden each day.

"Let Us Take Care of Everything Home" is not just a campaign but the brand's direction.

HomePro aims to make home care something that Thais feel they have a reliable partner beside them, from choosing solutions suitable for each type of home, installation, after-sales service, to expert advice that helps make decisions easier. All of this is driven by a single intention: to enable everyone to have a "Better Living"—a quality of life that can be genuinely felt every day.

At the end of 2025, HomePro will launch an advertisement or TVC under the theme "Let Us Take Care of Everything Home," inviting Thais to see how attention to small matters that improve life can significantly enhance quality. In 2026, HomePro's role as a partner in caring for all home matters will become even clearer through educational content and expert advice, as well as solutions that comprehensively address home-related pain points.

“HomePro believes that when home matters are made easier, everyone will have more time and energy to live life in other areas, including spending more time with family. Throughout 2026, the concept of "Let Us Take Care of Everything Home" will be continuously driven to make HomePro a part of every home that becomes more livable in everyone's unique way.”

Follow and watch the TVC and share moments of small things that improve life through all of HomePro's online channels to create small moments that make homes more livable and lives better together this New Year.

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